Coombs Family Farms vs Macdonalds · Bay Area shelf head-to-head
Coombs Family Farms and Macdonalds, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Coombs Family Farms carries more Brand PowerCoombs Family Farms is in more Bay Area grocersCoombs Family Farms fields the deeper lineupCoombs Family Farms sits further up the premium end
Coombs Family Farms
Macdonalds
28
brand power
15
5
products
2
2
categories
1
11
grocers
6
$1.38
price per fl oz
$1.23
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Coombs Family Farms▭ Macdonalds
Distribution · 30% of score46·25
M
carried in 11 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Coombs Family Farms
only Macdonalds
no top category Coombs Family Farms doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Coombs Family Farms · Macdonalds