Coombs Family Farms vs Runamok · Bay Area shelf head-to-head
Coombs Family Farms and Runamok, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Runamok carries more Brand PowerRunamok sits further up the premium end
Coombs Family Farms
Runamok
28
brand power
34
5
products
7
2
categories
1
11
grocers
11
$1.38
price per fl oz
$2.50
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Coombs Family Farms▭ Runamok
Distribution · 30% of score46·46
R
carried in 11 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Coombs Family Farms
only Runamok
no top category Coombs Family Farms doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Coombs Family Farms · 5
only Runamok · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Coombs Family Farms · Runamok
