Coop's vs California Farms · Bay Area shelf head-to-head
Coop's and California Farms, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
California Farms is in more Bay Area grocersCoop's fields the deeper lineupCoop's sits further up the premium end
Coop's
California Farms
32
brand power
32
20
products
7
1
categories
3
7
grocers
12
$1.43
price per oz
39.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Coop's▭ California Farms
Distribution · 30% of score29·50
C
carried in 7 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score81
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Coop's
no top category California Farms doesn’t also play in.
only California Farms
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only California Farms · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Coop's · California Farms
