Coors vs Miller's · Bay Area shelf head-to-head
Coors and Miller's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Miller's carries more Brand PowerMiller's is in more Bay Area grocersMiller's fields the deeper lineup
Coors
Miller's
9
brand power
30
2
products
12
1
categories
3
2
subcategories
5
1
grocers
5
$12.74
avg price
$9.84
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Coors▭ Miller's
Distribution · 30% of score4·21
C
M
carried in 1 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score15·63
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Coors
no top category Miller's doesn’t also play in.
only Miller's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Coors · 0
no exclusive doors — everywhere Coors is, Miller's is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Coors · Miller's