Core Hydration vs Pure Life · Bay Area shelf head-to-head
Core Hydration and Pure Life, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pure Life carries more Brand PowerPure Life is in more Bay Area grocersPure Life fields the deeper lineupCore Hydration sits further up the premium end
Core Hydration
Pure Life
12
brand power
62
4
products
7
2
categories
3
3
subcategories
3
4
grocers
14
21.1¢
price per fl oz
2.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Core Hydration▭ Pure Life
Distribution · 30% of score17·58
C
P
carried in 4 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score28·44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Core Hydration
only Pure Life
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Core Hydration · 0
no exclusive doors — everywhere Core Hydration is, Pure Life is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Core Hydration · Pure Life
