Corn Nuts vs Ashapops · Bay Area shelf head-to-head
Corn Nuts and Ashapops, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ashapops fields the deeper lineupAshapops sits further up the premium end
Corn Nuts
Ashapops
22
brand power
25
6
products
9
2
categories
1
8
grocers
8
57.2¢
price per oz
$7.20
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Corn Nuts▭ Ashapops
Distribution · 30% of score33·33
C
A
carried in 8 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score39·53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Corn Nuts
only Ashapops
no top category Corn Nuts doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Corn Nuts · 4
only Ashapops · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Corn Nuts · Ashapops
