Coro Foods vs Fra' Mani · Bay Area shelf head-to-head
Coro Foods and Fra' Mani, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Fra' Mani carries more Brand PowerFra' Mani is in more Bay Area grocersCoro Foods fields the deeper lineupCoro Foods sits further up the premium end
Coro Foods
Fra' Mani
30
brand power
51
19
products
15
2
categories
3
2
subcategories
7
4
grocers
15
$3.80
price per oz
$1.73
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Coro Foods▭ Fra' Mani
Distribution · 30% of score17·63
C
carried in 4 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score79
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Coro Foods
no top category Fra' Mani doesn’t also play in.
only Fra' Mani
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Coro Foods · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Coro Foods · Fra' Mani