Corona Extra vs Calidad Beer · Bay Area shelf head-to-head
Corona Extra and Calidad Beer, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Corona Extra carries more Brand PowerCorona Extra is in more Bay Area grocers
Corona Extra
Calidad Beer
20
brand power
9
4
products
2
2
categories
1
4
grocers
2
$11.89
avg price
$3.09
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Corona Extra▭ Calidad Beer
Distribution · 30% of score17·8
C
C
carried in 4 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score28·15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Corona Extra
only Calidad Beer
no top category Corona Extra doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Corona Extra · 3
only Calidad Beer · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Corona Extra · Calidad Beer