Corona vs Heineken · Bay Area shelf head-to-head
Corona and Heineken, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Heineken carries more Brand PowerHeineken is in more Bay Area grocersHeineken fields the deeper lineupCorona sits further up the premium end
Corona
Heineken
22
brand power
29
4
products
8
3
categories
2
4
grocers
6
$10.99
avg price
$12.76
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Corona▭ Heineken
Distribution · 30% of score17·25
C
carried in 4 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score28·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Corona
only Heineken
no top category Corona doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Corona · 1
only Heineken · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Corona · Heineken
