Corona vs Michelob Ultra · Bay Area shelf head-to-head
Corona and Michelob Ultra, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Michelob Ultra fields the deeper lineup
Corona
Michelob Ultra
22
brand power
24
4
products
7
3
categories
2
4
grocers
4
$10.99
avg price
$13.71
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Corona▭ Michelob Ultra
Distribution · 30% of score17·17
C
M
carried in 4 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score28·44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Corona
only Michelob Ultra
no top category Corona doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Corona · 1
only Michelob Ultra · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Corona · Michelob Ultra
