Cortas vs Vitaminwater · Bay Area shelf head-to-head
Cortas and Vitaminwater, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Vitaminwater carries more Brand PowerVitaminwater is in more Bay Area grocersVitaminwater fields the deeper lineupCortas sits further up the premium end
Cortas
Vitaminwater
22
brand power
53
5
products
25
4
categories
1
3
grocers
10
52.3¢
price per fl oz
16.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cortas▭ Vitaminwater
Distribution · 30% of score13·42
C
V
carried in 3 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score34·88
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cortas
only Vitaminwater
no top category Cortas doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Cortas · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cortas · Vitaminwater
