Cosmic Bliss vs Tara's · Bay Area shelf head-to-head
Cosmic Bliss and Tara's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cosmic Bliss carries more Brand PowerCosmic Bliss is in more Bay Area grocersCosmic Bliss fields the deeper lineupTara's sits further up the premium end
Cosmic Bliss
Tara's
34
brand power
16
19
products
7
1
categories
2
3
subcategories
3
13
grocers
2
$9.02
avg price
$12.77
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cosmic Bliss▭ Tara's
Distribution · 30% of score54·8
T
carried in 13 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score79
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cosmic Bliss
no top category Tara's doesn’t also play in.
only Tara's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cosmic Bliss · Tara's
