Costco Bakery vs Leonard Novelty Bakery · Bay Area shelf head-to-head
Costco Bakery and Leonard Novelty Bakery, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Leonard Novelty Bakery carries more Brand PowerLeonard Novelty Bakery is in more Bay Area grocersLeonard Novelty Bakery fields the deeper lineup
Costco Bakery
Leonard Novelty Bakery
15
brand power
34
3
products
14
3
categories
3
3
subcategories
6
1
grocers
5
$14.50
avg price
$12.50
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Costco Bakery▭ Leonard Novelty Bakery
Distribution · 30% of score4·21
C
L
exclusive to Costco·carried in 5 of 24 Bay Area grocers
Depth · 25% of score22·69
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Costco Bakery
only Leonard Novelty Bakery
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Costco Bakery · 1
only Leonard Novelty Bakery · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Costco Bakery · Leonard Novelty Bakery
