costco bakery
Costco Bakery is Costco's own private-label line · 3 products across 3 categories, sold in its own stores. Its biggest footprint is cakes, at <1% of the shelf. A niche presence · Brand Power 15/100.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
Store brand. Costco Bakery is exclusive to Costco by design, so Distribution · and therefore Brand Power · reads low next to national brands. Judge it against other store brands, not the shelf leaders.
exclusive to Costco. store brands sell in one chain by design, which caps this.
3 products in the catalog. how deep the product line is (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Costco Bakery (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Costco Bakery · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
The lineup
every Costco Bakery product in stock, cheapest first.
Sold at
Where to find Costco Bakery · Bay Area
1 storefront across 1 grocer carry it · tap a pin to open the store.