Reading the shelf…
Costco Bakery is Costco's own private-label line · 3 products across 3 categories, sold in its own stores. Its biggest footprint is cakes, at <1% of the shelf. A niche presence · Brand Power 15/100.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
Store brand. Costco Bakery is exclusive to Costco by design, so Distribution · and therefore Brand Power · reads low next to national brands. Judge it against other store brands, not the shelf leaders.
exclusive to Costco. store brands sell in one chain by design, which caps this.
3 products in the catalog. how deep the product line is (saturating).
each bar is the % of that category's SKUs that are Costco Bakery (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Costco Bakery · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
every Costco Bakery product in stock, cheapest first.
1 storefront across 1 grocer carry it · tap a pin to open the store.
spans 3 categories. how many categories the brand plays in (saturating).
~0% average share on the shelves it competes on. how dominant it is where it shows up.
$14.50 average price. where it sits on price · context, not scored into Brand Power.