Costco Bakery vs Simple Joys Bakery · Bay Area shelf head-to-head
Costco Bakery and Simple Joys Bakery, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Simple Joys Bakery carries more Brand PowerSimple Joys Bakery is in more Bay Area grocersSimple Joys Bakery fields the deeper lineup
Costco Bakery
Simple Joys Bakery
15
brand power
32
3
products
10
3
categories
3
1
grocers
7
$14.50
avg price
$7.78
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Costco Bakery▭ Simple Joys Bakery
Distribution · 30% of score4·29
C
S
exclusive to Costco·carried in 7 of 24 Bay Area grocers
Depth · 25% of score22·57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Costco Bakery
only Simple Joys Bakery
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Costco Bakery · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Costco Bakery · Simple Joys Bakery