Cove vs Poppi · Bay Area shelf head-to-head
Cove and Poppi, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Poppi carries more Brand PowerPoppi is in more Bay Area grocersPoppi fields the deeper lineup
Cove
Poppi
14
brand power
60
4
products
54
1
categories
2
1
subcategories
3
2
grocers
19
18.0¢
price per fl oz
24.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cove▭ Poppi
Distribution · 30% of score8·79
C
carried in 2 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score28·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cove
no top category Poppi doesn’t also play in.
only Poppi
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Cove · 0
no exclusive doors — everywhere Cove is, Poppi is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cove · Poppi
