Cowgirl Creamery vs Jasper Hill · Bay Area shelf head-to-head
Cowgirl Creamery and Jasper Hill, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cowgirl Creamery carries more Brand PowerCowgirl Creamery is in more Bay Area grocersCowgirl Creamery fields the deeper lineupJasper Hill sits further up the premium end
Cowgirl Creamery
Jasper Hill
49
brand power
26
21
products
6
4
categories
1
4
subcategories
2
16
grocers
5
$2.61
price per oz
$3.06
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cowgirl Creamery▭ Jasper Hill
Distribution · 30% of score67·21
J
carried in 16 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score83
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cowgirl Creamery
only Jasper Hill
no top category Cowgirl Creamery doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cowgirl Creamery · Jasper Hill