Cowgirl Creamery vs Velveeta · Bay Area shelf head-to-head
Cowgirl Creamery and Velveeta, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cowgirl Creamery carries more Brand PowerCowgirl Creamery is in more Bay Area grocersCowgirl Creamery fields the deeper lineupCowgirl Creamery sits further up the premium end
Cowgirl Creamery
Velveeta
49
brand power
44
21
products
13
4
categories
3
16
grocers
8
$2.61
price per oz
53.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cowgirl Creamery▭ Velveeta
Distribution · 30% of score67·33
V
carried in 16 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score83
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cowgirl Creamery
only Velveeta
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Cowgirl Creamery · 11
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cowgirl Creamery · Velveeta