Coyotas vs Mi Rancho Tortillas · Bay Area shelf head-to-head
Coyotas and Mi Rancho Tortillas, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
carried in 3 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Coyotas
no top category Mi Rancho Tortillas doesn’t also play in.
only Mi Rancho Tortillas
no top category Coyotas doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Coyotas · Mi Rancho Tortillas
