mi rancho tortillas
Mi Rancho Tortillas is a brand specializing in authentic and organic tortillas, combining traditional methods with modern innovation. The brand offers a variety of tortilla products, including organic corn, gluten-free, and low-carb options, catering to diverse dietary preferences. Mi Rancho is committed to quality and authenticity, using California-grown ingredients and traditional nixtamalization processes.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 4 of 24 Bay Area grocers. how many stores stock the brand.
2 products in the catalog. how deep the product line is (saturating).
spans 1 category · 2 subcategories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Mi Rancho Tortillas (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Mi Rancho Tortillas · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to Mi Rancho Tortillas in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
every Mi Rancho Tortillas product in stock, cheapest first.
Sold at
Find Mi Rancho Tortillas online
Where to find Mi Rancho Tortillas · Bay Area
8 storefronts across 4 grocers carry it · tap a pin to open the store.
Opportunities
New doors · no Mi Rancho Tortillas in our capture yet
Bay Area grocers where neither the digital catalog nor our shelf photos show Mi Rancho Tortillas· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Mi Rancho Tortillas Burrito Size Low Carb Tortillas 8 Count · its most-distributed SKU (3 doors) in Flour Tortillas, the biggest opening. The closest open door is Berkeley Bowl · 3 rivals already on that shelf.
