Mi Rancho Tortillas at Woodlands
Woodlands is a specialty independent running 3 Bay Area stores, small-format at about 2,336 sq ft each, indexing high on clean-organic versus other Bay Area grocers.
Mi Rancho Tortillas is a brand specializing in authentic and organic tortillas, combining traditional methods with modern innovation.
It’s already on the shelf here, with 1 SKU across 1 category. The growth is depth and breadth: 1 new door to enter, replicated across all 3 stores.
Woodlands merchandises 2 of the 2 categories the brand sells.
non-gmo, vegan against the store's assortment lean.
brand excitement 55/100.
maps onto categories the store already runs.
The full runway · across 3 stores
Every category Mi Rancho Tortillas plays in across the Bay Area grocers we track, and where it stands at Woodlands. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Already stocked here in other categories, so this one is a natural extension.
How it prices
Where it would price in flour tortillas. Each dot is a product on the shelf, by its cost per oz (hover for which).
What to bring to expand
Mi Rancho Tortillas’ SKUs Woodlands doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
How to get on the shelf · Woodlands
enriched 2026-09-05Presence and depth are measured from Woodlands’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Woodlands profile →