Craftsman And Wolves vs Mccrea's Candies · Bay Area shelf head-to-head
Craftsman And Wolves and Mccrea's Candies, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Craftsman And Wolves carries more Brand PowerCraftsman And Wolves fields the deeper lineup
Craftsman And Wolves
Mccrea's Candies
26
brand power
15
8
products
5
4
categories
1
5
subcategories
1
2
grocers
2
$2.68
price per oz
$3.69
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Craftsman And Wolves▭ Mccrea's Candies
Distribution · 30% of score8·8
C
M
carried in 2 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score49·34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mccrea's Candies
no top category Craftsman And Wolves doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Craftsman And Wolves · 2
only Mccrea's Candies · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Craftsman And Wolves · Mccrea's Candies