Craftsman And Wolves vs Neococoa · Bay Area shelf head-to-head
Craftsman And Wolves and Neococoa, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Craftsman And Wolves carries more Brand PowerCraftsman And Wolves fields the deeper lineup
Craftsman And Wolves
Neococoa
26
brand power
12
8
products
3
4
categories
1
5
subcategories
3
2
grocers
2
$2.68
price per oz
$4.82
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Craftsman And Wolves▭ Neococoa
Distribution · 30% of score8·8
C
N
carried in 2 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score49·22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Neococoa
no top category Craftsman And Wolves doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Craftsman And Wolves · 2
only Neococoa · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Craftsman And Wolves · Neococoa