Craftsman And Wolves vs Recchiuti · Bay Area shelf head-to-head
Craftsman And Wolves and Recchiuti, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Recchiuti carries more Brand PowerRecchiuti is in more Bay Area grocersRecchiuti fields the deeper lineup
Craftsman And Wolves
Recchiuti
26
brand power
34
8
products
14
4
categories
3
5
subcategories
4
2
grocers
5
$2.68
price per oz
$6.73
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Craftsman And Wolves▭ Recchiuti
Distribution · 30% of score8·21
C
carried in 2 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Recchiuti
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Craftsman And Wolves · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: Craftsman And Wolves · Recchiuti