Crafty Ramen vs Sapporo · Bay Area shelf head-to-head
Crafty Ramen and Sapporo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sapporo carries more Brand PowerSapporo is in more Bay Area grocersSapporo fields the deeper lineup
Crafty Ramen
Sapporo
18
brand power
40
5
products
20
2
categories
3
3
subcategories
6
2
grocers
10
$8.24
avg price
$5.39
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Crafty Ramen▭ Sapporo
Distribution · 30% of score8·42
S
carried in 2 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Crafty Ramen
only Sapporo
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Crafty Ramen · 0
no exclusive doors — everywhere Crafty Ramen is, Sapporo is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Crafty Ramen · Sapporo
