Cravings vs Renewal Mill · Bay Area shelf head-to-head
Cravings and Renewal Mill, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Renewal Mill is in more Bay Area grocers
Cravings
Renewal Mill
17
brand power
13
3
products
2
2
categories
1
3
grocers
4
$10.79
avg price
$10.94
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cravings▭ Renewal Mill
Distribution · 30% of score13·17
C
R
carried in 3 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score22·15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cravings
only Renewal Mill
no top category Cravings doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Cravings · 2
only Renewal Mill · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cravings · Renewal Mill