Creative International vs Galaxy Desserts · Bay Area shelf head-to-head
Creative International and Galaxy Desserts, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Creative International carries more Brand PowerGalaxy Desserts is in more Bay Area grocersCreative International fields the deeper lineup
Creative International
Galaxy Desserts
36
brand power
13
22
products
2
4
categories
2
9
subcategories
2
1
grocers
2
$21.50
avg price
$7.42
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Creative International▭ Galaxy Desserts
Distribution · 30% of score4·8
C
G
carried in 1 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score84·15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Creative International
only Galaxy Desserts
no top category Creative International doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Creative International · 1
only Galaxy Desserts · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Creative International · Galaxy Desserts