Crispy Green vs Tropical Fields · Bay Area shelf head-to-head
Crispy Green and Tropical Fields, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Crispy Green is in more Bay Area grocers
Crispy Green
Tropical Fields
16
brand power
15
5
products
4
2
categories
2
4
subcategories
3
3
grocers
1
$8.80
avg price
$13.67
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Crispy Green▭ Tropical Fields
Distribution · 30% of score13·4
C
T
carried in 3 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score34·28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Crispy Green
only Tropical Fields
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Crispy Green · 3
only Tropical Fields · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Crispy Green · Tropical Fields