Crofter's Organic vs Helios · Bay Area shelf head-to-head
Crofter's Organic and Helios, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Crofter's Organic carries more Brand PowerCrofter's Organic is in more Bay Area grocersCrofter's Organic fields the deeper lineup
Crofter's Organic
Helios
39
brand power
9
16
products
2
1
categories
1
12
grocers
1
$7.86
avg price
$5.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Crofter's Organic▭ Helios
Distribution · 30% of score50·4
H
carried in 12 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score74
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Crofter's Organic
no top category Helios doesn’t also play in.
only Helios
no top category Crofter's Organic doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Crofter's Organic · Helios