Crown Prince vs Crown Prince Natural · Bay Area shelf head-to-head
Crown Prince and Crown Prince Natural, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Crown Prince carries more Brand PowerCrown Prince is in more Bay Area grocersCrown Prince fields the deeper lineupCrown Prince Natural sits further up the premium end
Crown Prince
Crown Prince Natural
34
brand power
18
13
products
3
1
categories
2
7
subcategories
3
14
grocers
5
$7.05
avg price
$6.93
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Crown Prince▭ Crown Prince Natural
Distribution · 30% of score58·21
C
carried in 14 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score66
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Crown Prince
no top category Crown Prince Natural doesn’t also play in.
only Crown Prince Natural
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Crown Prince · Crown Prince Natural
