Crown Prince vs Ekone · Bay Area shelf head-to-head
Crown Prince and Ekone, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Crown Prince carries more Brand PowerCrown Prince is in more Bay Area grocersCrown Prince fields the deeper lineupEkone sits further up the premium end
Crown Prince
Ekone
34
brand power
29
13
products
10
1
categories
2
7
subcategories
5
14
grocers
7
$1.97
price per oz
$5.49
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Crown Prince▭ Ekone
Distribution · 30% of score58·29
carried in 14 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Crown Prince
no top category Ekone doesn’t also play in.
only Ekone
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Crown Prince · Ekone
