Crown Prince vs Geisha · Bay Area shelf head-to-head
Crown Prince and Geisha, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Crown Prince is in more Bay Area grocersCrown Prince sits further up the premium end
Crown Prince
Geisha
34
brand power
36
13
products
11
1
categories
3
7
subcategories
7
14
grocers
12
$1.97
price per oz
82.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Crown Prince▭ Geisha
Distribution · 30% of score58·50
carried in 14 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Crown Prince
no top category Geisha doesn’t also play in.
only Geisha
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Crown Prince · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Crown Prince · Geisha
