Crown Prince vs King Oscar · Bay Area shelf head-to-head
Crown Prince and King Oscar, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Crown Prince carries more Brand PowerCrown Prince is in more Bay Area grocersCrown Prince fields the deeper lineup
Crown Prince
King Oscar
34
brand power
0
13
products
2
1
categories
1
7
subcategories
2
14
grocers
1
$7.05
avg price
$4.19
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Crown Prince▭ King Oscar
Distribution · 30% of score58·4
K
carried in 14 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score66
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Crown Prince
no top category King Oscar doesn’t also play in.
only King Oscar
no top category Crown Prince doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Crown Prince · King Oscar