Crown Prince vs Rügen Fisch · Bay Area shelf head-to-head
Crown Prince and Rügen Fisch, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Crown Prince carries more Brand PowerCrown Prince is in more Bay Area grocersCrown Prince fields the deeper lineup
Crown Prince
Rügen Fisch
34
brand power
11
13
products
5
1
categories
1
7
subcategories
1
14
grocers
2
$7.05
avg price
$5.75
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Crown Prince▭ Rügen Fisch
Distribution · 30% of score58·8
R
carried in 14 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score66
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Crown Prince
no top category Rügen Fisch doesn’t also play in.
only Rügen Fisch
no top category Crown Prince doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Crown Prince · Rügen Fisch