Cru vs D'aria · Bay Area shelf head-to-head
Cru and D'aria, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cru
D'aria
12
brand power
12
2
products
2
2
categories
2
1
grocers
1
$31.09
avg price
$13.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cru▭ D'aria
Distribution · 30% of score4·4
C
D
carried in 1 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score15·15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cru
no top category D'aria doesn’t also play in.
only D'aria
no top category Cru doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Cru · 1
only D'aria · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cru · D'aria