Crystal Geyser vs Evian · Bay Area shelf head-to-head
Crystal Geyser and Evian, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Crystal Geyser carries more Brand PowerCrystal Geyser is in more Bay Area grocersCrystal Geyser fields the deeper lineupEvian sits further up the premium end
Crystal Geyser
Evian
44
brand power
33
20
products
10
2
categories
2
18
grocers
10
3.9¢
price per fl oz
7.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Crystal Geyser▭ Evian
Distribution · 30% of score75·42
C
carried in 18 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score81
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Crystal Geyser
no top category Evian doesn’t also play in.
only Evian
no top category Crystal Geyser doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Crystal Geyser · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Crystal Geyser · Evian
