Crystal Geyser vs Icelandic Glacial · Bay Area shelf head-to-head
Crystal Geyser and Icelandic Glacial, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Crystal Geyser carries more Brand PowerCrystal Geyser is in more Bay Area grocersCrystal Geyser fields the deeper lineupIcelandic Glacial sits further up the premium end
Crystal Geyser
Icelandic Glacial
44
brand power
27
20
products
6
2
categories
3
18
grocers
7
3.9¢
price per fl oz
12.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Crystal Geyser▭ Icelandic Glacial
Distribution · 30% of score75·29
C
carried in 18 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score81
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Crystal Geyser
no top category Icelandic Glacial doesn’t also play in.
only Icelandic Glacial
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Crystal Geyser · 11
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Crystal Geyser · Icelandic Glacial
