Cult Crackers vs La Panzanella · Bay Area shelf head-to-head
Cult Crackers and La Panzanella, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
La Panzanella carries more Brand PowerLa Panzanella is in more Bay Area grocersLa Panzanella fields the deeper lineupCult Crackers sits further up the premium end
Cult Crackers
La Panzanella
26
brand power
48
5
products
19
1
categories
2
10
grocers
17
$2.34
price per oz
$1.10
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cult Crackers▭ La Panzanella
Distribution · 30% of score42·71
carried in 10 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cult Crackers
no top category La Panzanella doesn’t also play in.
only La Panzanella
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Cult Crackers · 1
only La Panzanella · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cult Crackers · La Panzanella
