Cypress Grove vs Montchevre · Bay Area shelf head-to-head
Cypress Grove and Montchevre, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cypress Grove carries more Brand PowerCypress Grove is in more Bay Area grocersCypress Grove fields the deeper lineup
Cypress Grove
Montchevre
48
brand power
28
21
products
9
2
categories
1
4
subcategories
2
16
grocers
12
$2.22
price per oz
$1.82
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cypress Grove▭ Montchevre
Distribution · 30% of score67·50
carried in 16 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cypress Grove
only Montchevre
no top category Cypress Grove doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Cypress Grove · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cypress Grove · Montchevre
