Cypress Grove vs The Drunken Goat · Bay Area shelf head-to-head
Cypress Grove and The Drunken Goat, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cypress Grove carries more Brand PowerCypress Grove is in more Bay Area grocersCypress Grove fields the deeper lineupCypress Grove sits further up the premium end
Cypress Grove
The Drunken Goat
48
brand power
20
21
products
3
2
categories
1
4
subcategories
1
16
grocers
3
$11.05
avg price
$15.79
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cypress Grove▭ The Drunken Goat
Distribution · 30% of score67·13
T
carried in 16 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score83
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cypress Grove
only The Drunken Goat
no top category Cypress Grove doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cypress Grove · The Drunken Goat
