Da Bomb Products vs Caliwater · Bay Area shelf head-to-head
Da Bomb Products and Caliwater, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Caliwater carries more Brand PowerCaliwater is in more Bay Area grocersCaliwater fields the deeper lineupDa Bomb Products sits further up the premium end
Da Bomb Products
Caliwater
14
brand power
26
2
products
7
1
categories
4
4
grocers
5
36.4¢
price per fl oz
32.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Da Bomb Products▭ Caliwater
Distribution · 30% of score17·21
D
C
carried in 4 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score15·44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Da Bomb Products
no top category Caliwater doesn’t also play in.
only Caliwater
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Da Bomb Products · 2
only Caliwater · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Da Bomb Products · Caliwater