Da Morgada vs Bela · Bay Area shelf head-to-head
Da Morgada and Bela, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Da Morgada carries more Brand PowerBela is in more Bay Area grocersDa Morgada sits further up the premium end
Da Morgada
Bela
22
brand power
14
6
products
5
2
categories
1
4
subcategories
3
2
grocers
8
$3.02
price per oz
$1.57
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Da Morgada▭ Bela
Distribution · 30% of score8·33
D
B
carried in 2 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score39·34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Da Morgada
only Bela
no top category Da Morgada doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Da Morgada · 0
no exclusive doors — everywhere Da Morgada is, Bela is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Da Morgada · Bela
