Da Morgada vs Fangst · Bay Area shelf head-to-head
Da Morgada and Fangst, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Fangst carries more Brand PowerFangst is in more Bay Area grocersFangst fields the deeper lineup
Da Morgada
Fangst
22
brand power
28
6
products
17
2
categories
2
4
subcategories
3
2
grocers
3
$11.67
avg price
$12.20
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Da Morgada▭ Fangst
Distribution · 30% of score8·13
D
carried in 2 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score39·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Da Morgada
only Fangst
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Da Morgada · 0
no exclusive doors — everywhere Da Morgada is, Fangst is too.
only Fangst · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Da Morgada · Fangst