Daelmans vs Meiji · Bay Area shelf head-to-head
Daelmans and Meiji, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Meiji carries more Brand PowerMeiji is in more Bay Area grocersMeiji fields the deeper lineupMeiji sits further up the premium end
Daelmans
Meiji
15
brand power
35
3
products
13
1
categories
2
1
subcategories
3
5
grocers
9
91.8¢
price per oz
$1.04
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Daelmans▭ Meiji
Distribution · 30% of score21·38
D
carried in 5 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score22·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Daelmans
no top category Meiji doesn’t also play in.
only Meiji
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Daelmans · 1
only Meiji · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Daelmans · Meiji