Daisy Brand vs Good Culture · Bay Area shelf head-to-head
Daisy Brand and Good Culture, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Good Culture carries more Brand PowerGood Culture is in more Bay Area grocersGood Culture fields the deeper lineup
Daisy Brand
Good Culture
23
brand power
47
5
products
11
3
categories
4
3
grocers
13
$2.83
avg price
$6.42
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Daisy Brand▭ Good Culture
Distribution · 30% of score13·54
D
carried in 3 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Daisy Brand
only Good Culture
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Daisy Brand · 0
no exclusive doors — everywhere Daisy Brand is, Good Culture is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Daisy Brand · Good Culture
