Daisy vs Heluva Good! · Bay Area shelf head-to-head
Daisy and Heluva Good!, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Daisy carries more Brand PowerDaisy is in more Bay Area grocersDaisy fields the deeper lineup
Daisy
Heluva Good!
60
brand power
13
20
products
2
4
categories
2
13
grocers
1
$4.55
avg price
$2.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Daisy▭ Heluva Good!
Distribution · 30% of score54·4
D
H
carried in 13 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score81·15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Daisy
only Heluva Good!
no top category Daisy doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Daisy · Heluva Good!