Daisy vs Knudsen · Bay Area shelf head-to-head
Daisy and Knudsen, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Daisy carries more Brand PowerDaisy is in more Bay Area grocersDaisy fields the deeper lineupKnudsen sits further up the premium end
Daisy
Knudsen
60
brand power
39
20
products
12
4
categories
3
13
grocers
7
29.7¢
price per oz
31.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Daisy▭ Knudsen
Distribution · 30% of score54·29
D
K
carried in 13 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score81·63
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Daisy
only Knudsen
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Daisy · Knudsen
