Dally vs Jell-o · Bay Area shelf head-to-head
Dally and Jell-o, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Jell-o carries more Brand PowerJell-o is in more Bay Area grocersJell-o fields the deeper lineup
Dally
Jell-o
20
brand power
58
4
products
71
2
categories
4
1
grocers
11
$2.99
avg price
$3.53
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Dally▭ Jell-o
Distribution · 30% of score4·46
D
J
carried in 1 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score28·100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Dally
only Jell-o
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Dally · 0
no exclusive doors — everywhere Dally is, Jell-o is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Dally · Jell-o
