Darbo vs Master Of Mixes · Bay Area shelf head-to-head
Darbo and Master Of Mixes, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Darbo carries more Brand PowerDarbo is in more Bay Area grocersDarbo fields the deeper lineupDarbo sits further up the premium end
Darbo
Master Of Mixes
42
brand power
22
18
products
4
3
categories
2
3
subcategories
3
12
grocers
4
$11.06
avg price
$6.31
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Darbo▭ Master Of Mixes
Distribution · 30% of score50·17
M
carried in 12 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score78
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Master Of Mixes
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Darbo · Master Of Mixes