Darbo vs Real Infused Exotics · Bay Area shelf head-to-head
Darbo and Real Infused Exotics, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Darbo carries more Brand PowerDarbo is in more Bay Area grocersDarbo fields the deeper lineup
Darbo
Real Infused Exotics
42
brand power
15
18
products
3
3
categories
1
12
grocers
1
$11.06
avg price
$9.49
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Darbo▭ Real Infused Exotics
Distribution · 30% of score50·4
R
carried in 12 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score78
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Real Infused Exotics
no top category Darbo doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Darbo · Real Infused Exotics